Earthbar x Equinox
Bringing the Basil Instinct to life through art direction, design and photography.
Art Direction
Design
Photography
When Equinox rolled out new basil scented skincare in their gyms, they asked smoothie company Earthbar to partner with them on a basil-themed smoothie to celebrate.
In collaboration with JLA, B-Town Marketing provided art direction, design, and photography.
Photography
Provided by B-Town Marketing
Supporting Video
provided by B-Town Marketing
Through the professional use of AI, we were able to create supporting video assets from our photoshoot.
This protected our client’s budget, as we were able to avoid a multi-day shoot to capture necessary video.